Don't Eat Your Bait: The Northstar Living™ System: Why You're Tired, Broke, and Stuck—and How to Multiply Your Way Out Hardcover – January 6, 2026

Are you consuming the very resources meant to help you thrive?In this transformative guide, B. Shane Long reveals how he went from $680,000 in debt, three failed businesses, and a marriage on the edge, to a life of purpose, peace, and seven-figure success. Drawing from personal trials and triumphs, he introduces the NorthStar Living℠ System, a framework designed to help you stop sabotaging yourself and start multiplying your time, energy, relationships, and possessions.Inside you’ll learn how to:Define your True North Values to gain lasting clarityBuild a personalized NorthStar Life Charter that keeps you alignedSet QUEST Objectives that turn vague goals into actionable strategiesApply Zero-Based Calendaring to master time like moneyMultiply your resources to thrive holisticallyIf you’ve ever felt the frustration of being stuck despite your effort, Don’t Eat Your Bait is both a memoir and a manual—a proven path out of exhaustion and into abundance.Perfect for readers of The 7 Habits of Highly Effective People by Stephen R. Covey and Your Best Year Ever by Michael Hyatt. Read more